Roblox
Games & Participatory Worlds / digital
A platform of creator-built multiplayer worlds joined through one avatar identity.
Friends, novelty, collection, and the promise of always finding another world.
Players explore, role-play, compete, build, trade attention, and follow creator-led trends.
Children, friend groups, experience developers, creators, brands, and safety moderators.
Research directly connects ages 5-13 with making and learning in Roblox, while platform data documents search and avatar behavior.
Chat, spending, discovery, and user-made content require age-aware defaults and visible parental controls.