Report / industry research
Generation Alpha's Perceptions of Five Key Industries
Research investigates Gen Alpha expectations of technology, retail, finance, travel, and health brands.
Publication details
Author and publication date
- Published
Research context
Population and methodology
- Population Gen Alpha participants in the study; ages The public announcement calls participants Gen Alpha without an age breakdown.; The public announcement does not identify study markets..
- Methodology Industry study as described by Razorfish.
- Fieldwork The public report does not report a fieldwork window; treat it as an undated industry study as described by razorfish. snapshot.
How to use this source
Evidence strength
Limitations Brand-attitude findings may not predict actual household purchase decisions.
Trace the claim
Extracted evidence
Eighty percent of Alpha girls had used a filter or retouching app, while 63% wanted more inclusive representation in media.
Locator Industry findings section, beauty and representation paragraph.
Scope Gen Alpha participants in the study; The public announcement calls participants Gen Alpha without an age breakdown.; The public announcement does not identify study markets.; The public report does not report a fieldwork window; treat it as an undated industry study as described by razorfish. snapshot..
Limitations Brand-attitude findings may not predict actual household purchase decisions.
Sixty-one percent of parents said their child strongly influences family food choices, and 61% said children have final say on the family car.
Locator Industry findings section, household influence paragraph.
Scope Gen Alpha participants in the study; The public announcement calls participants Gen Alpha without an age breakdown.; The public announcement does not identify study markets.; The public report does not report a fieldwork window; treat it as an undated industry study as described by razorfish. snapshot..
Limitations Brand-attitude findings may not predict actual household purchase decisions.
Seventy-five percent were interested in beauty content on social media and 38% already made their own content.
Locator Industry findings section, social beauty paragraph.
Scope Gen Alpha participants in the study; The public announcement calls participants Gen Alpha without an age breakdown.; The public announcement does not identify study markets.; The public report does not report a fieldwork window; treat it as an undated industry study as described by razorfish. snapshot..
Limitations Brand-attitude findings may not predict actual household purchase decisions.
Thirty-eight percent of Alphas interested in beauty content said they already create content themselves, showing formats travel through imitation and making.
Locator Industry findings section, social beauty paragraph.
Scope Gen Alpha participants in the study; The public announcement calls participants Gen Alpha without an age breakdown.; The public announcement does not identify study markets.; The public report does not report a fieldwork window; treat it as an undated industry study as described by razorfish. snapshot..
Limitations Brand-attitude findings may not predict actual household purchase decisions.
Sixty-six percent would pay more for something usable only in real life, twice the share preferring something solely online.
Locator Industry findings section, real-world experience paragraph.
Scope Gen Alpha participants in the study; The public announcement calls participants Gen Alpha without an age breakdown.; The public announcement does not identify study markets.; The public report does not report a fieldwork window; treat it as an undated industry study as described by razorfish. snapshot..
Limitations Brand-attitude findings may not predict actual household purchase decisions.
Thirty-eight percent of Alphas interested in beauty media made content themselves, turning consumption into iterative self-presentation.
Locator Industry findings section, social beauty paragraph.
Scope Gen Alpha participants in the study; The public announcement calls participants Gen Alpha without an age breakdown.; The public announcement does not identify study markets.; The public report does not report a fieldwork window; treat it as an undated industry study as described by razorfish. snapshot..
Limitations Brand-attitude findings may not predict actual household purchase decisions.
Children influenced household categories from food to cars, while two in three valued physical-only experiences over digital-only ones.
Locator Industry findings section, household influence and in-person experience paragraphs.
Scope Gen Alpha participants in the study; The public announcement calls participants Gen Alpha without an age breakdown.; The public announcement does not identify study markets.; The public report does not report a fieldwork window; treat it as an undated industry study as described by razorfish. snapshot..
Limitations Brand-attitude findings may not predict actual household purchase decisions.
Connected conclusions
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