Report / primary research
Americans' Social Media Use 2025
A representative U.S. adult survey reports platform use across age bands, including YouTube and TikTok.
Publication details
Author and publication date
- Published
Research context
Population and methodology
- Population U.S. adults; ages 18-29, 30-49, 50-64, and 65+; United States.
- Methodology Address-based National Public Opinion Reference Survey conducted by web, mail, and phone and weighted to represent U.S. adults.
- Fieldwork February 5-June 18, 2025
- Sample size 5,022 U.S. adults
How to use this source
Evidence strength
Limitations The age bands do not map exactly to generations; any Gen X or Boomer comparison must remain explicitly labeled as an adult-age proxy.
Trace the claim
Extracted evidence
YouTube use was 95% among ages 18-29, 92% among ages 30-49, 85% among ages 50-64, and 64% among ages 65+; TikTok use was 63%, 44%, 30%, and 12%, respectively.
Locator Large age gaps in use of many platforms section, age-group figure and appendix table.
Scope U.S. adults; 18-29, 30-49, 50-64, and 65+; United States; February 5-June 18, 2025.
Limitations The age bands do not map exactly to generations; any Gen X or Boomer comparison must remain explicitly labeled as an adult-age proxy.
Connected conclusions
Themes
No themes are connected yet. Themes appear here when extracted evidence supports a related insight.
Related insights
No related insights are connected yet. This source is available for review but does not currently support a lab conclusion.
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