Report / primary research
Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations
A Gracenote study considers entertainment search, recommendations, chatbot use, and trust.
Publication details
Author and publication date
- Published
Research context
Population and methodology
- Population Gen Alpha consumers in the study; ages Described as Gen Alpha; the public release does not give an exact age band.; The public release does not name respondent countries..
- Methodology Consumer study reported by Nielsen / Gracenote.
- Fieldwork The public report does not report a fieldwork window; treat it as an undated consumer study reported by nielsen / gracenote. snapshot.
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Evidence strength
Limitations Public release summarizes results and does not provide the full study instrument.
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Extracted evidence
Forty-nine percent of Gen Alpha respondents chose AI chatbots as the best source for TV and movie recommendations, versus 41% for service guides and 11% for search results.
Locator News release, entertainment recommendation findings paragraph.
Scope Gen Alpha consumers in the study; Described as Gen Alpha; the public release does not give an exact age band.; The public release does not name respondent countries.; The public report does not report a fieldwork window; treat it as an undated consumer study reported by nielsen / gracenote. snapshot..
Limitations Public release summarizes results and does not provide the full study instrument.
Eighty percent of Gen Alpha respondents increased chatbot use in the prior 12 to 18 months, and more than half used chatbots daily.
Locator News release, chatbot adoption findings paragraph.
Scope Gen Alpha consumers in the study; Described as Gen Alpha; the public release does not give an exact age band.; The public release does not name respondent countries.; The public report does not report a fieldwork window; treat it as an undated consumer study reported by nielsen / gracenote. snapshot..
Limitations Public release summarizes results and does not provide the full study instrument.
Three in four respondents verified chatbot answers, while traditional search led AI on trustworthiness by 50% to 27%.
Locator News release, trust and verification findings paragraphs.
Scope Gen Alpha consumers in the study; Described as Gen Alpha; the public release does not give an exact age band.; The public release does not name respondent countries.; The public report does not report a fieldwork window; treat it as an undated consumer study reported by nielsen / gracenote. snapshot..
Limitations Public release summarizes results and does not provide the full study instrument.
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