Book / industry research

Generation Alpha

A book-length framing covers technology, education, consumer habits, and wellbeing for the cohort.

Publication details

Author and publication date

  • Author Mark McCrindle and Ashley Fell
  • Published

Research context

Population and methodology

  • Population Generation Alpha as defined by the authors; ages Cohort-level; Primarily Australia with international framing.
  • Methodology Practitioner synthesis.
  • Fieldwork The public book does not report a fieldwork window; treat it as an undated practitioner synthesis. snapshot.

How to use this source

Evidence strength

Limitations A practitioner synthesis rather than a single transparent study.

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