Book / industry research
Generation Alpha
A book-length framing covers technology, education, consumer habits, and wellbeing for the cohort.
Publication details
Author and publication date
- Author Mark McCrindle and Ashley Fell
- Published
Research context
Population and methodology
- Population Generation Alpha as defined by the authors; ages Cohort-level; Primarily Australia with international framing.
- Methodology Practitioner synthesis.
- Fieldwork The public book does not report a fieldwork window; treat it as an undated practitioner synthesis. snapshot.
How to use this source
Evidence strength
Limitations A practitioner synthesis rather than a single transparent study.
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