Report / industry research
2025 Digital Media Trends
A weighted U.S. consumer survey examines entertainment time, social and user-generated media, streaming, pay TV, advertising, and generational differences.
Publication details
Author and publication date
- Published
Research context
Population and methodology
- Population U.S. consumers, with reported generational cuts including Gen Z, Gen X, and boomers; ages Gen Z 1997-2010; Gen X 1966-1982; boomers 1947-1965; United States.
- Methodology Online survey fielded by an independent research firm and weighted to the most recent U.S. Census.
- Fieldwork October 2024
- Sample size 3,595 U.S. consumers
How to use this source
Evidence strength
Limitations Self-reported media time and preferences are cohort snapshots; generation-level averages do not describe every individual or establish effects caused by generation.
Trace the claim
Extracted evidence
Gen Z respondents spent 54% more time than the average consumer on social platforms and user-generated content, and 26% less time watching TV and movies.
Locator The changing faces of video entertainment section, figure 7 discussion.
Scope U.S. consumers, with reported generational cuts including Gen Z, Gen X, and boomers; Gen Z 1997-2010; Gen X 1966-1982; boomers 1947-1965; United States; October 2024.
Limitations Self-reported media time and preferences are cohort snapshots; generation-level averages do not describe every individual or establish effects caused by generation.
Sixty-three percent of Gen Z respondents said social media ads or product reviews were most influential to their purchasing decisions.
Locator Can studios compete for ad dollars section, figure 6 discussion.
Scope U.S. consumers, with reported generational cuts including Gen Z, Gen X, and boomers; Gen Z 1997-2010; Gen X 1966-1982; boomers 1947-1965; United States; October 2024.
Limitations Self-reported media time and preferences are cohort snapshots; generation-level averages do not describe every individual or establish effects caused by generation.
Connected conclusions
Themes
No themes are connected yet. Themes appear here when extracted evidence supports a related insight.
Related insights
No related insights are connected yet. This source is available for review but does not currently support a lab conclusion.
Read the original