Aphmau
Jessica Bravura, known as Aphmau, is an American YouTuber who turned Minecraft into an episodic story world. She voices recurring characters and builds long-running plotlines that give younger viewers characters to carry into their own play. She runs her production through her company CatFace.
Who they are
Houston, Texas, U.S.
Jessica Bravura, known as Aphmau, is an American YouTuber who turned Minecraft into an episodic story world. She voices recurring characters and builds long-running plotlines that give younger viewers characters to carry into their own play. She runs her production through her company CatFace.
Read on WikipediaWho they reach
Children and tweens, with a strong girl and family co-viewing audience.
What they make
Minecraft roleplay series, recurring character stories, voice-acted episodes, and plush merchandise.
Scale and presence
One of the leading Minecraft story channels for young audiences
Known for
Minecraft Diaries and MyStreet story arcs
Recurring character ensemble voiced across episodes
MeeMeows plush and merchandise line
What they shape
Minecraft roleplay and kids gaming storytelling
Everyday touchpoints
YouTube, Minecraft, and toy retail
Why she matters
She demonstrates that games can be narrative stages, not only competitions, and gives younger viewers characters and plots to carry into their own play.
YouTube · Minecraft · Merchandise
Follow the connections
- Playing and making increasingly share the same interface.
- Entertainment reaches them through multiple routes.
Related spaces
Related profiles
How to read this profile
Aphmau's Minecraft roleplay applies the Walton study's creation-gaming evidence to serialized storytelling. Walton Family Foundation / Bodacious
Aphmau's recurring cast reflects Ofcom's findings on children carrying game narratives across daily media life. Ofcom